10.30.2012

ENDGAME: Draper Sells Kools and Pics With No Home

DRAPER: Gentleman, your minty fresh cigarettes have not been the hit with housewives you thought they'd be.  I have an idea whereby we can save your menthol cigarettes.  Black people, Gentlemen --
TOBACCO EXEC: Who the hell wants them?  They're ten percent of the population.
EXEC 2: They're poor.
DRAPER: Think of it this way.  You're never going to be Marlboro.  But if you can get 98% of 10% of the country to buy your cigarettes, that's 18 million people.  If only three quarters of those people buy cigarettes, and trust me, that's 13 million customers.  But that's not it.  You can count on this customer base to never change brands, they'll be more loyal than cowboys.  Menthol is the new Cadillac.  And regarding the poor: poor people love cigarettes.
Drinks bourbon.  Smokes.  Eyes female Tobacco Exec for sex later in Episode.

The Frags You Write When You're Empty
1. pumpkin rags autumn.
2. sugar
     winter
3. In the -
4.  tumescent
5.  is Gret.  Gary.  reginald.
6.     .
(This I wrote in the middle of the night.  At the time I thought this was something.  Not sure why I crossed words out, and now whatever this was is lost)

Courage v Guts
Conscience makes cowards of us all or some such.
Hamlet or whatever.
It just might.
But purpose makes courage.
Bravery can be a silly mistake with a quick outcome.
Bravery is death.
Guts is pain.  And calling that manly because you are within the realm of how a woman would withstand.

October pictures with no home...



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